Destination Immersion Website
goal:
Create/Increase Awareness
Increase Web Traffic
the challenge:
Create a compelling, unique website to re-launch a little-known brand, generate awareness and engage a savvy and hard-to-reach audience.
insight & strategy:
The brand’s audience are sophisticated travelers who want engaging destination-focused content to inspire them.
An interactive globe encourages users to engage with the site and showcases “Destination Immersion.” Populated with keyword-rich content and optimized imagery with an easy to navigate overlay menu. Site was themed for mobile and iPad use.
the result:
- Site achieved lowest bounce rate among all of Azamara’s competitors
- Web traffic increased by 40% over previous 6-month period according to Alexa
- Alexa ranked Azamara on top of all competitors without spending a single penny on PPC
about the client:
Azamara Club Cruises is a small-ship line, owned by Royal Caribbean, operating 2 ships with about 1,400 berths to serve the upscale and affluent segment of the North American, U.K., German and Australian markets. The line selected Diaz & Cooper in 2009 to create a new look for the brand’s re-launch with an emphasis on destinations and the goals of increasing awareness and supporting higher rates.
solutions used:
Content Creation and Management
Mobile Strategy and Development
Search Engine Optimization
UX/UI Strategy and Design
Website Strategy, Design & Development
