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Hispanics are a major force in the US marketplace, with buying power that totaled more than $980 billion in 2008 and projected to reach $1.3 trillion in 2013. Though frequently undeserved in traditional marketing, no one can afford to ignore this community now.
With team members from Colombia, Puerto Rico, Argentina and Cuba, Diaz & Cooper is truly representative of the “Gateway to Latin America.” Our diversity gives us a unique perspective on international advertising and we understand the complexities of carrying your brand message to all the different Hispanic and Latino audiences.
We don’t simply translate or “transcreate” - we concept in the native language, ensuring that the idea is well suited for both general market and Hispanic audiences and fits within the nuances of different geo-targets. We are well-versed in buying media for both the Hispanic and general market and are affiliated with a Hispanic Public Relations firm with excellent media contacts locally and throughout Latin America.
Our agency president has been named co-chair of the “Latin Luxury Marketing Council” and the agency is minority certified in the State of Florida.
Los invitamos a que se comuniquen con nosotros para explorar las posibilidades juntos.
